How to perform a website audit. On page checklist for 2017

On Page SEO" Checks This is the largest area on the audit. It covers how to analyze individual pages in bulk to uncover issues with all the site.

302 redirects

What's a 302 redirect? Tells search engines that a page continues to be moved. Do 302 re-directs matter? 302 redirects don't move SEO equity, in the event you re-direct a a typical page, meaning, the link worth doesn't pass through. It could prevent content because Google believes a T some stage you will revert back to the url that is redirected. How am I able to check for 302 redirects? Screaming Frog Redirect Checker

Check for Redirect Chains

What are re-direct chains? A string of several re-directs to another from location. Do redirect chains matter? Having also many re-directs may possibly cause the Googlebot to eventually stop after the chain You shed "link juice" with each redirect. How can I check for re-direct chains? Screaming Frog

Meta 'hreflang'

What's Meta "hreflang"? Signals to Google which language will be used on a a full page. Why does Meta "hreflang" matter? When you have content in diverse languages in your website, you want to ensure the appropriate page is served to the searcher centered on which language they`re utilizing. Results will soon be served based on area. Ex. spanish webpages with hreflang=es will be served to ip-addresses in Spanish speaking countries. How can I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang mark-up ()
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Check for Broken redirects

What are broken re-directs? A hyperlink that requires one to an error page. Do damaged re-directs issue? Lead to bad consumer experience Low quality score of your website Negatively aff-ect your ranking in the SERPs How am I able to check for broken re-directs? Screaming Frog Google Web Master Resources > Crawl Errors

Duplicate Meta Descriptions

What're duplicate meta-descriptions? When more or two pages have the sam-e content in the meta description Do meta description that is replicate matter? It`s better to possibly have special meta description or no meta-description than to use duplicate meta description. Each page in your site should have a clearcut message. How could I check for meta description? Screaming Frog Google Search Console

Title Missing

What are missing title tags? Not having an input into how search engines are viewing your page titles. Why do lacking title tags matter? Page titles are a factor that is ranking, they tell search engines what your page is about. Doesn't give the consumer a clear indication regarding exactly what the content on the page is about. How can I check if I`m missing ? Using the title tab in Screaming Frog.

Authorship markup (rel='author' or rel='me')

What's Authorship markup? Shows a rich snippet of the writer in the SERP. Attributes content on a page or post to your particular author (i.e. digital signature) Why does authorship markup issue? Currently Google has suspended authorship mark-up; nevertheless might carry it straight back it in future. If I have Authorship markup, how may I check? Verify with Google Structured Information Screening instrument.

Title Tag Length

What exactly are optimized title tags? Having less than 65 characters in the title tag. Does character size issue? Having more than 65 characters will result in the title being truncated. This may cut your message or keywords off to searchers. How could I check for title character dimension? Screaming frog